Offi & Company acquires Pure Design 2004, Ltd
March 31, 2005: Tiburon, CA - Design inspired home furnishings manufacturer, Offi & Company, announced today that it will acquire the assets of Pure Design 2004 Ltd, an eleven year old Canadian furniture and accessory design and manufacturing company based in Edmonton, Alberta. Financial details of the purchase were not released.
"Offi has been working closely with Pure Design for almost three years to find a way to leverage the strengths of both businesses" said Offi Marketing VP, Barry Nicholson. "We are very pleased to be adding their products to the Offi family of products. However, the true strength of the Pure Design portfolio comes from its stable of internationally renowned designers including the Pure Design Studio itself, and independent designers such as Karim Rashid, TRUCK, Richard Hutten, Paul Baber, Johnny Lim, Terence Cooke, Kirsten White, Inoda-Sveje Design, 3rd Uncle, Peter Stathis, Patty Johnson, Douglas Coupland, Scot Laughton, Procter:Rihl, Butter, Masahiro Minami, Mark Naden and the Creativeblock design team. Adding this crew to Offi's already star-studded design team will be a "dream-come-true" for Offi and Offi customers!" See Pure Design designer bios: Pure Design Designers
Pure Design will close their manufacturing and administration facilities in Edmonton, and current Pure Design partners, Daniel Hlus and Randy McCoy will continue to act as design and engineering consultants to the Offi business. Daniel Hlus, Pure Design's Director of Finance and Sales said, "It is an exciting and refreshing opportunity for Randy and me to move back to our design roots. After eleven years of handling all aspects of the business, we both recognize that we truly enjoy designing products, and look forward to focusing our time in that direction."
Offi & Company will take substantially all of the products in the current Pure Design portfolio and develop them for production in Offi's partner factories in Europe, South America, and Asia. "We have evaluated all of their products, and have determined which products will be produced immediately, and those that require more market feedback before we invest in them," commented Kirk Hobbs, Offi's President. "We will have the top eight to ten items available for shipment from the Offi warehouse in Virginia, USA in 60 to 120 days. The Offi team will work with our extensive retail and international distributor network during this time to decide the next wave of products to be developed."
If you're not familiar with Pure Design products, please see them here: Pure Design Collection